6 Reasons You Should Support B Corporations

Bodhi Surf + Yoga / Surf + Yoga Camp Blog / 6 Reasons You Should Support B Corporations

A few generations ago, when someone wanted to do good in the world and create change, they had two clear options: a life of politics or charity. Going into business was synonymous with greed, power, and profit. The economist Milton Friedman famously wrote in 1962 that “there is one and only one social responsibility of business… to use its resources and engage in activities designed to increase its profits.” Luckily, movements such as B Corp came around to shake up the norm.

Businesses around the world today (in 71 countries, at present), are proving that there can be more to success than the almighty dollar. B Corporations, or B Corps for short, are a group of 3,132 businesses (and counting!) that have been certified by the nonprofit B Lab. Moreover, they have proven that they have strong commitments to “their workers, customers, suppliers, community, and the environment.” To be B Corp certified means to believe in the equal importance of people, planet, and profit.

Bodhi Surf + Yoga community

Why we are so proud to be a Certified B Corporation

At Bodhi Surf + Yoga, being B Corp certified is a huge source of pride. In November 2016, after a rigorous impact assessment on our social and environmental performance, accountability, and transparency, we became the first B Corp certified surf and yoga camp in the world. Flash forward three years, and we have the great honor of having been recognized as a Best for the World B Corporation in the Community category three years and running. This means we rank among the top 10% of businesses around the world in the Community category that have completed the B Impact Assessment.

We believe wholeheartedly that business can and should be used as a force for good. The B Corporation community is growing exponentially day by day (and we are so glad to see that!), and our hope is to create a new economy with a new set of rules. This movement is dependent on the everyday people who are voting with their dollars, demanding higher standards and taking a stand. So we’re excited to present to your our argument: six reasons to help us revolutionize the current system using the B Corp movement.

We work with the environment, never against it

Through the B Impact Assessment, each company is scored on their environmental performance. From waste reduction to efficiency of water and energy, businesses are evaluated on their environmental footprint and the ways in which they promote a “regenerative relationship with the natural world.” By analyzing results, companies are able to see where they can improve and take concentrated steps towards their environmental goals. B Corporations are committed to improving our environmental impact so that we can work harmoniously with the planet we call home.

Did you know?

B Corps are 47% more likely to use on site renewable energy than non-certified businesses

Kids at Bodhi Surf + Yoga beach cleanup

We support our communities

B Corps are also evaluated on their overall impact and involvement with their communities. Through the impact assessment and improvement reports, B Corporations strive to promote things like:

  • Diversity in the workplace
  • Job creation
  • Civic engagement
  • Representing and serving marginalized populations (i.e., women, minorities, people with disabilities, and low income communities).

By thinking of the business as a part of the community, B Corps are committed to forming positive, long-lasting relationships with the people and places that make their work possible.

Did you know?

B Corps are:

  • 18% more likely to use suppliers from low-income communities
  • 28% more likely to have women and minorities in management
  • 2.5x more likely to give employees at least 20 hours per year of paid time off to volunteer in the community

Bodhi Surf + Yoga local staff

We treat workers like family

The B Corporation community cares about the people behind the brand, the ones making it all possible. Each business is assessed on their compensation, benefits, and training for employees as well as ownership and overall work environment. To be a B Corp means to treat workers with respect, to offer opportunities for growth, and to give proper value to good work.

Did you know?

B Corps are:

  • 400% more likely to give paid professional development opportunities to employees
  • 55% more likely to cover at least some of the health insurance costs for employees
  • 45% more likely to give bonuses to non-executive members.

Yoga forward bend

We believe in the importance of shareholders and stakeholders

As shown, B Corps take a holistic approach to their business. From the sourcing of materials to the disposal of waste, each aspect of the business is evaluated to ensure that stakeholders are given a voice and a seat at the table. B Corps go beyond the old-school view of shareholders holding all the power. In fact, according to B Corporation guidelines, certified companies must incorporate their mission into their legal documents. This is done “to ensure its sustainability goals survive and flourish regardless of who runs, owns or invests in the operation.”

Did you know?

Stakeholder capitalism was the norm in the U.S. until the 1970s when Milton Friedman argued that corporate executives are only beholden to owners (shareholders)

We want you to vote with your dollar

Everyday actions really can make a big difference. By choosing to purchase and support B Corps, you are taking a stand — casting a ballot, so to speak — for businesses that are doing more. When consumer choice shifts towards brands, products, and experiences that are more sustainable and fairly run, the industry has no choice but to follow the leader. B Corporationss are leading the way, we just need your “votes” to show the stragglers what the future of business looks like.

Did you know?

In an international study by Unilever, “53% of shoppers in the UK and 78% in the US say they feel better when they buy products that are sustainably produced. That number increases to 88% in India and 85% in both Brazil and Turkey, proving this insight to be universal across both developed and developing economies.”

B Corp commitment

We are redefining success

The B Corp community is growing by the day, proving that people want to “work for, buy from, and invest in” businesses that do more — for the environment, for their communities, for their workers, and for their customers. Into the future, to be a successful business B Corps (and those that support them) are demanding a new set of rules that looks beyond profit margins. We are redefining success to mean everything from renewable energy and diversity to health care and community service. B Corporationss are creating a new standard of success and we hope you will join us.

Did you know?

B Corp was started in 2007 with only 42 members, in 2016 (when Bodhi Surf + Yoga joined) that number was 1,966. At the time of writing this post it has skyrocketed to 3,132 certified businesses across 71 countries. Change is in the wind!

B the Change: Look for the label!

You might have seen that neat little “B” label on foods at the grocery store or websites you frequent. Now you know why we think that label is pretty cool. So consider purchasing those products as an alternative to the ones you may have been purchasing, and give your support to the companies who are working hard to use their business as a force for good in the world. So keep an eye out and join the movement!

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About the author

Sheridan Plummer